Reflections on Networking: Lessons from ADE 2023
As the Amsterdam Dance Event (ADE) celebrates its 30th anniversary next week, it serves as a timely reminder for DJs of all backgrounds—mobile, wedding, club, and event professionals—about the importance of building genuine connections in our industry.
This year, ADE will showcase more than 3,600 artists across over 1,300 events, making it a prime opportunity for networking and collaboration. While social media platforms have transformed how we promote ourselves and connect with audiences, they can also distract us from the real connections that matter.
Out of the Feed and into the Moment
ADE’s recent campaign, titled “Out of the feed, into the moment,” encourages attendees to put down their phones and engage with the vibrant atmosphere around them. This is particularly relevant for DJs who often find themselves caught up in the digital world, measuring success by likes, followers, and views.
While social media offers incredible tools for reaching wider audiences and sharing our work, it’s vital to remember that these platforms are meant to enhance, not replace, genuine relationships. As many DJs have shared, the essence of our craft lies in the connections we build with fellow artists, promoters, and our audience.
Building Relationships
Reflecting on nearly four decades of DJing, it’s clear that when I started, building a name required in-person interactions—playing records, supporting other DJs, and establishing a rapport with promoters. Today’s technology allows us to connect globally, but it shouldn’t overshadow the importance of local networking.
Many working DJs are so focused on online visibility that they may overlook opportunities right in front of them—like attending local events, introducing themselves to promoters, or collaborating with other DJs in their area. These interactions can lead to more significant opportunities than any number of Instagram likes.
A Call to Action
As you prepare for your upcoming gigs or events, consider taking a step back from social media. Instead of spending an hour scrolling through feeds, dedicate just 20 minutes to foster a real connection. Reach out to a promoter whose work you admire, support a local event, or simply engage in a conversation with a fellow DJ without the pressure of asking for something in return.
It may seem straightforward, but how often do we genuinely make time for these interactions? Remember, attending industry events like ADE isn’t just about creating content; it’s about nurturing the relationships that can elevate your career.
As we embrace the digital landscape, let’s not forget the potential that lies in face-to-face connections. After all, you never know where a simple conversation might lead.







Avtar Thethy
Fabio Capozzi
Alastair Craig
Dave Mills