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NADJ is a not-for-profit Community Interest Company (CIC) working for the benefit of its members and the wider DJ industry.

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How to Set Up a Google Business Profile as a DJ to Get Found Locally

A well-built Google Business Profile can help DJs appear in local searches when people are looking for mobile DJs, wedding DJs, birthday DJs or event entertainment in their area. Here is a practical, UK-focused guide to setting yours up properly.

If you want more local enquiries, a Google Business Profile for DJs is one of the most useful free tools you can use. When someone searches for a DJ in London, Manchester, Birmingham, Leeds, Bristol, Cardiff, Glasgow, Liverpool, Nottingham, Leicester, Coventry, or across the Midlands, a complete profile can help you appear in relevant local results.

For working DJs, this is not about chasing algorithms for the sake of it. It is about making it easier for genuine customers to find you, understand what you offer, and decide whether to contact you. That fits neatly with NADJ’s wider aim of supporting professionalism, visibility and good practice across the UK DJ industry.

Why Google Business Profile matters for DJs

Many customers now search in a very direct way: “wedding DJ near me”, “mobile DJ Manchester”, or “children’s party DJ in Birmingham”. A Google Business Profile can help you show up in map results and local listings, especially if your website, directory listings and profile information are consistent.

This is particularly useful if you work across a defined area in England, Scotland, Wales or Northern Ireland. Even if you travel widely, Google still needs a clear picture of where you are based and where you operate most often.

It is worth noting that Google’s visibility rules change, and no profile can guarantee rankings. However, a properly completed listing gives you the best chance of being found by local customers.

Step 1: Create or claim your profile

Start by signing in to Google with a business email address. Search for your business name and see whether a profile already exists. If it does, you may be able to claim it. If not, create a new one.

Use your real trading name. Avoid stuffing it with keywords such as “Best DJ in Leeds Cheap Wedding Disco” because that can look unprofessional and may not align with Google’s guidelines. A clean, genuine business name is the safer and better long-term choice.

Step 2: Enter accurate business details

Your core information should be consistent everywhere you appear online, including your website, social media, and any directory profiles such as the NADJ directory. Consistency helps both customers and search engines.

What to include

  • Your business name
  • Your main phone number
  • Your website URL, if you have one
  • Your service areas
  • Your opening hours or enquiry times
  • Your business description

If you do not welcome customers at a studio or office, choose the service-area model where appropriate. Many mobile DJs work from home and travel to venues, so you may not want your home address visible. Check the current Google setup options carefully before publishing.

Step 3: Choose the right categories

Categories tell Google what you do. Pick the main category that best fits your core service, then add a few relevant secondary categories if they genuinely apply.

For a DJ, the primary category might be something like “DJ service” if available in your setup. From there, you can reflect broader event work through your description, services and photos. Do not overdo it. Too many loosely related categories can dilute the profile and confuse customers.

Step 4: Write a useful business description

Your description should be short, clear and customer-focused. Explain who you serve, what events you cover, and the regions you work in. Mention your specialisms if relevant, such as weddings, birthdays, corporate events, school proms, or themed nights.

For example, you might cover the Midlands, London, the North West, or specific cities such as Nottingham, Coventry, Liverpool or Glasgow. Keep it factual and avoid exaggerated claims. If you mention services like lighting, smoke effects or specific music formats, make sure they reflect what you genuinely provide.

Step 5: Add photos that show real work

Good images matter. Upload clear, recent photos of your setup, booth, lighting, sound system, and live events where you have permission to share them. A strong photo set helps potential customers understand your standard of presentation.

Try to include a mix of:

  • your finished setup
  • action shots from events
  • venue-safe wide shots
  • your branding or uniform, if used

Use high-quality images, but avoid heavy filters or stock-looking pictures. Authenticity usually performs better than overproduction.

Step 6: List your services and features

Google allows you to add services and business attributes. For DJs, this is a chance to explain what you actually offer. You might include wedding DJ services, mobile disco hire, karaoke, children’s parties, corporate entertainment, or club work where relevant.

Be accurate. If you do not provide a service, leave it out. Clear information reduces wasted enquiries and helps you attract better-fit bookings.

Step 7: Use reviews responsibly

Reviews can support trust, but they should always come from real customers and be requested in a fair, non-pressured way. Encourage honest feedback after an event. Do not offer incentives for reviews if that conflicts with platform rules or your own professional standards.

Reply politely to reviews, whether positive or negative. A calm, professional response can reassure future customers more than a perfect five-star profile alone.

Step 8: Keep your profile active

A Google Business Profile is not a one-time task. Update it when your phone number, service areas, website or opening hours change. Add fresh photos from time to time and make sure your profile reflects your current work.

You can also link to useful pages on your own site, such as booking information, equipment details or FAQs. If you are a NADJ member, linking to your profile in the NADJ directory can help reinforce your professional presence. For members looking to compare options, the membership tiers explained page is not the correct URL; use the actual membership information at membership tiers explained.

Link it with the rest of your online presence

Google Business Profile works best when it is part of a wider, joined-up approach. That includes a good website, a clear social presence, and membership or industry listings where appropriate. NADJ’s hub at hub.nadj.org.uk is a useful reminder that professional development, resources and industry support all matter alongside marketing.

If you are also looking for more opportunities, the gig listings area may be worth checking. While local discovery is important, so is keeping an eye on wider work opportunities and industry activity.

Final thoughts

Setting up a Google Business Profile properly is a sensible step for any DJ who wants to be found locally. It will not replace good service, strong referrals or a solid reputation, but it can make your business easier to discover at the exact moment a customer is ready to enquire.

As with insurance, licensing, and other professional matters, always check the latest live guidance where relevant. For example, if your profile encourages more public bookings, make sure your wider business setup is in order and that your public liability cover and working practices are appropriate to the events you take on. NADJ’s guidance on DJ public liability insurance may be a useful starting point.

If you want to build a stronger profile as a DJ in the UK, start with the basics: accurate details, real photos, honest wording and regular updates. Done well, your Google Business Profile becomes a practical part of how customers find you in your local area and beyond.

For more NADJ content that supports professional DJ practice and industry identity, see also our piece on Annie Mac and the UK DJ dancefloor.

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Nick Chatten

Avtar Thethy

WHAT WILL I DO?

I have a ‘Goldmine’ of ideas, that, if elected, I will endeavour to implement and achieve top results.

EQUALITY

Equal partnerships with manufacturer’s and service providers within the DJ sector.

Strengthen existing relationships and look for new participants to drive us all forward.

Create more fund raising opportunities for NADJ.

Social Events

The 1st Internal NADJ DJ Awards evening.

We all are from the same entity, so I believe that we as a membership, we deserve equal recognition as other Associations, past present and future.

ACCOUNTABILITY

To promote the visibility of NADJ, at exhibitions and shows, both Nationally and Regionally.

Reintroduce the NADJ clothing range, with additional items.

To make myself as the National Chairman more accessible to existing Members in all classes of membership, and new ones – introducing new opportunities for the membership as a whole to perform at top level events and functions.

Allowing the membership to “air” their views as we go on, and make a positive but constructive contribution on matters that effect YOU the member.

Have standardised forms available for the whole network to use and adapt, with all Health and Safety documentation required by venues in a Welcome pack.

STRENGTH

To be a strong chairman who truly represents the membership interests at high level meetings and events.

To maintain, strengthen and underpin the membership voice by improving the NADJ’s representative role in the open marketplace.

Empower all members and NADJ Reps to become co – creators of Change (Regional Led Projects)

INNOVATION

Improve NADJ facilities to allow Members to deliver a more professional service in their own respective businesses, in an ever growing industry.

The development of a more social and approachable network of DJ’s across the UK.

Introduce a ‘one stop shop’ making it easer for the member and client to obtain everything under one roof.

WHO AM I ?

My name is Avtar Thethy, 55 years old, married and a father to two boys.

Based in West London for last 52 years.

Running my own business LED Factory for last 9+ years.

An active and helpful member of NADJ London and I’m also the London Chairman.

I am determined, committed and will always endeavour to get the best results possible for YOU, the Member.

WHY ME?

Existing NADJ Member, Chairman for London.

I’ve been blessed with many opportunities week in week out to attend the TOP Events up, down and across the UK – as a supplier, organiser, judge and simply as a guest.

I enjoy the creative benefits of product and service integration with the following well established AV companies daily:

Kudos Av & Kudos Music
Calibar Events
Ritzy Music
UVD Ultimate Visual Display
AVH

(There are many more.)

We are consistently facilitating well over 100 events pa. All of them different,
So you can see that not do I only talk the talk, but I am constantly and walking the walk.

I feel the Association needs CHANGE and Change for the better, It needs to recognise the huge talent that it has within and needs to promote that from within.

It also cannot have its members to have disproportionate inequality in the outside world.

I certainly have the Passion, Commitment and fully understand the hardships in running a business without help.

In talking to a few fellow members, over the last few years, I understand what is missing and what Needs need to be addressed – If you can see these gaps, then,
I am the man to deliver.

Avtar Thethy
Led Factory / NADJ

Fabio Capozzi

Change is good but change for change sake can be a sign of not understanding the true needs of what must be done. I believe the secret of change is to focus all your energy, not on fighting the old, but on building the new. The Association is long overdue revision and reform that better suits the members.

A new approach to reviving the many reasons why membership is the right choice for hard-working DJs is a better understanding of today’s DJ. By helping members maintain a better work-life balance with money saving benefits or having access to advice from experienced fellow members or sharing work opportunities, it is all for naught unless there is a fundamental mutual respect towards everyone, no matter their view or standing.

Community is important to the success of NADJ and it is the huge support of the membership that we can all pride ourselves on. It is, however, inevitable that a collective of people will disagree from time to time, albeit having a common goal. It is essential that open and fair discussion is encouraged to allow opinion and debate to enhance the values that NADJ stand by. I believe that by creating a culture of positive ideas backed by action this forum can encourage us to move forwards in boosting the public opinion of UK DJs. By way of a campaign, aimed directly at the consumer, NADJ in collaboration with other associations and DJ groups, can represent the benefits of choosing a DJ that is encouraged to apply best practices towards their clients with a view to enhance their business. This path can be applied to all types of DJ, from bedroom to festival and radio and by being more inclusive and properly acknowledging these equally important types of DJ into our community, we can be enriched with their viewpoint and expertise of the industry we all work in.

Our industry is one of supplying a serious amount of dedication and excellent customer experience wrapped in an evening of fun, music and dancing. When you are passionate about your work and strive to be professional, it is a welcome relief to be able to meet, network and collaborate with industry colleagues whilst having a little fun. The branch sessions, events and gatherings that happen across the UK require dedicated committee officers to make these happen regionally and nationally. Without the hard work, that is volunteered, the branch sessions would not be possible – and I thank all of you for your unflagging efforts to run great branches. I agree with opinion that NADJ life has become overly serious and in some cases stale, adopting a tired constitution, no longer in keeping with current member needs and aspirations undermined by language that is outdated. I see the need for reform of the constitution, more inclusive language and attitude, updated to reflect the industry we work in today and instrumental in helping the membership to grow and develop by attracting younger DJs to understand how the NADJ can offer a sound platform to boost their DJ career.

All this I believe is important to make being a member an enjoyable and enriching experience but the serious business of running an association is not all about fun (not for NEC committee members anyway), it is a task that relies on consistency, diplomacy and the ability to make new relationships whilst maintain the ones we have happy. Without the support of members and the industry, no matter how much fun and energy you would like at a branch session, it will be difficult to achieve without the help of great content organised on time and with consideration – this is not a job where you can ‘wing it’… I have never winged anything. I look forward to your vote.

Alastair Craig

My name is Alastair Craig and I am a full time DJ with over 30 years’ experience of providing services to many events, including Weddings, Birthdays and Corporates.

Apart from DJ’ing I am also involved in the IT industry and have been advisory on protecting Children’s Data and more recently been involved in testing software for a leading DJ company.

Outside of work I am is a keen Scuba Diver and currently serve as the Diving Officer for Reading University in which I also act as a mentor and Assistant Instructor.

I am running for Secretary for NADJ as I feel that I can bring some new ideas as well as my organisational skills to the table, not just from my experience within my DJ work but from my other involvement in IT to which assessment, planning through to delivery  was key to my role.

At this time, I feel NADJ is ready for change and I am certainly open to listening to new ideas from the membership to move the association in a new fresh direction.

Let’s leave the politics behind and concentrate on building new relationships from within as well as looking after the ones that have already been established.

Yes, it will be a challenge for the new committee but no doubt, as D-ream sang “Things Can Only Get Better” 😊

Dave Mills

Firstly, thank you to those who felt I was worthy to be nominated for a position on the National Committee. I’m not sure I should be grateful, but I am very honoured by your faith in me.

Some of you may know me as the fun, gig addicted, rock music loving Chairman of the South Central Branch but if you don’t and haven’t seen my recent profile piece in Pro Mobile issue 95 (yes shameless self-promotion) then let me briefly introduce myself.

I’m Dave Mills; I had been a struggling DJ for many years working for an agency in Berkshire until I was invited to a NADJ meeting. The people I met within NADJ inspired and helped me to leave the agency and successfully branch out on my own. I’ve made some great friends and learned A LOT. By joining the committee and then becoming the south central chairman I have found myself in a position to encourage and support other aspiring DJ’s to do the same as myself. The range and wealth of knowledge, experience and professionalism within NADJ still floors me making me feel in awe but very proud to be a part of it all.

I am open minded to new ideas and using feedback from our members and non-members, working together as a team so everyone has a voice and every member gets something extra from being in NADJ (not just a P.L.I.) and feels part of our mad music addicted community.

*I hope I haven’t bored you to death yet, nearly there*

I would like to think that my 6 years on an NADJ committee have given me the experience required to move up to the challenge of becoming National Secretary. I am under no illusion that there is a difference between running a branch and taking on a role at national level and it’s not always going to be easy (but I hope not to the point of sitting on a chair sticking pencils up my nose, with pants on my head and saying ‘wibble’) but for some insane reason I’m looking forward to taking on the challenge.

If you are kind enough to vote me in, my main aims would be to help make the association more open and inclusive, encouraging and supporting the current membership as well aspiring DJ’s of any age and gender to join us in our mission to make the DJ industry truly recognised as a profession in a positive, encouraging way.